Association of Residential Managing Agents

Members' Area

TC113: Social Media Marketing – Best Business Practice for 2024

The course is designed to address the specific needs and challenges faced by residential managing agents, ensuring that the content is directly applicable to the intricacies of the property management sector.

The course is designed to address the specific needs and challenges faced by residential managing agents, ensuring that the content is directly applicable to the intricacies of the property management sector.

We’ll provide you with updates on the latest features and trends across the main social media channels – Facebook, LinkedIn, and Instagram – and guide you on how to strategically approach each one for optimal business results.

Core content will include:

  • The importance of social media marketing in 2024
  • Updates into the most popular social media platforms – Facebook, LinkedIn and Instagram
  • How to approach each platform for your business
  • Exploring the link between brand awareness, engagement and finding new customers
  • Defining social media objectives and setting post cadences
  • Learn how to generate a good content strategy – using the ‘content pillar’ approach
  • Planning and copywriting tips for the most popular social media platforms
  • Best practices to safeguard your business
  • Customer service and dealing with negative comments
  • The dos and donts of AI
  • Q&A

Course Trainer: Harriet Bolt – Social Media Director at The Oracle Group

3 Hours

Date: 6/12/2023

Duration: 3 Hours

Start Time: 10:00am

End Time: 13:00pm

Price for Members of ARMA: £60

Price for Non-member: £100

Book a Place

Statistics

Level:
Back to Training

The course is designed to address the specific needs and challenges faced by residential managing agents, ensuring that the content is directly applicable to the intricacies of the property management sector.

We’ll provide you with updates on the latest features and trends across the main social media channels – Facebook, LinkedIn, and Instagram – and guide you on how to strategically approach each one for optimal business results.

Core content will include:

  • The importance of social media marketing in 2024
  • Updates into the most popular social media platforms – Facebook, LinkedIn and Instagram
  • How to approach each platform for your business
  • Exploring the link between brand awareness, engagement and finding new customers
  • Defining social media objectives and setting post cadences
  • Learn how to generate a good content strategy – using the ‘content pillar’ approach
  • Planning and copywriting tips for the most popular social media platforms
  • Best practices to safeguard your business
  • Customer service and dealing with negative comments
  • The dos and donts of AI
  • Q&A

Course Trainer: Harriet Bolt – Social Media Director at The Oracle Group