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Setting the Standards in Property Management

1st November 2016|POSTED BY: Admin

Our 2016 national ARMA brand awareness campaign gets off the ground on 2nd November with adverts running in the Evening Standard, The Sunday Times and Metro throughout November.

Dominant sizes in prominent positions in the front of supplements will ensure the ads are seen and read and the size is guaranteed on an editorial page, rather than being surrounded by other advertisements.

The overall objective of our campaign is to raise the profile of ARMA and to encourage our audience to choose an ARMA member. The target audience is people with the power to appoint managing agents – residents’ management companies, right to manage companies, developers, landlords and freeholders and leaseholders in general.

The newspaper ads will be complemented by an online campaign comprising Google pay per click advertising and online display banners that will appear on various consumer and trade websites based on user behavioural patterns and contextual content of websites.

Clicks through to the ARMA website will be monitored to see how many click and then who signs up on the ARMA site for more information.