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Social media for small property management businesses

16th December 2016|POSTED BY: Admin

(Image supplied courtesy of

Property PR specialists Oracle Group provide some useful tips on how social media can benefit small property management businesses and look at which platforms are best and how you can get started.

Social media marketing is an innovative way to boost brand awareness and lead generation, but where do you start with all the platforms? Here’s a quick overview of the main ones to consider.


LinkedIn is an effective way to target other businesses. This network allows you to build relationships, establish yourself as an industry expert and thought-leader, as well as generate leads, build online communities, conduct market research and improve reputation.

LinkedIn’s online communities act as discussion forums, allowing you to answer questions and engage with other members of a group to share your knowledge of the industry. To find relevant communities, tap in relevant keywords into the search bar. Take a look around what communities and boards you want to engage with, and ask to join the group. From there you will be able to post and share relevant engaging content including any blog posts or guides you write on your website.

Once you‘ve gained followers to your business page, you can post company news, your latest updates, market research and relevant news/blog posts to provide your followers with useful information.


Twitter is a platform that can help to share your most recent updates and reach a wide audience easily through the use of hashtags.

Within the “compose a new tweet” box, you can use Twitter’s suggest tool to find relevant hashtags. To do this, simply go to compose a tweet, type in ‘#’ and start typing a relevant keyword. It will then list the relevant hashtags you can include within your tweet.

Twitter also allows you to tag another account by including their handle which you can find underneath their profile image. This will ensure that the tweet comes up within the notifications of their Twitter account where they can then decide to like, re-tweet or reply to your tweet.

If you want to add a photo, video, poll, or gif, you can do so in the lower bar of the “Compose new Tweet” box. Sharing a link or photo will decrease your character limit, however adding the extra rich content can make your tweet more engaging to your followers.


Instagram is a visual social media account that can be used to promote your photography and videos. Like Twitter, Instagram gives you the ability to tag other accounts and use hashtags to increase awareness of your posts. To use Instagram, download the app onto your smart phone. To start, click the blue camera button in the centre of your Instagram navigation panel. By default, Instagram activates your device’s camera, so you can either take a picture, or choose one that is already saved to your phone. It then allows you to add a number of filters before sharing your post. When sharing, you can use a number of hashtags to increase the amount of people likely to see your post.


Creating interesting content in the form of videos helps educate your audience on the inner workings of your company and showcase your services in a broader context. YouTube is becoming more effective in B2B strategy and, as one of the world’s largest search engines, helps to get your brand out there. Look at creating an engaging video of 2 minutes or less and upload it to a YouTube channel.


Facebook is a great way of getting in front of customers. To start a Facebook business page, you need your own individual account. From there you can create a business page and add others within your company as administrators. They will then be able to help keep your page up to date with company posts.

Social Media Top Tips:

  • Be realistic with how much time you have on a weekly basis to devote to social media, if you only have time for one profile, do that well, as it’s better to communicate well through one or two channels, than it is to be mediocre at five or six
  • Think about the messaging you want to convey and decide how you can best portray it through engaging content online. Good content can help to generate trust and reputation for your company
  • Give it a personal approach and engage with existing customers, partners and new potential business by sharing their posts and engaging with them about topics of interest
  • Put together a social media calendar so you know what to promote and when. This will help to plan your content and help you to schedule posts on a weekly basis.

Social media is the ideal way to communicate your key messages and get in front of new customers and businesses online, developing partnerships and drumming up new business.

Further information

To find out how the Oracle Group can help you manage your PR and marketing needs, contact Caroline Coskry on or visit